GDPR Information
Your rights under the General Data Protection Regulation
Introduction
The General Data Protection Regulation (GDPR) is a European Union regulation that governs how organizations process personal data of individuals in the EU and EEA. While magenta-pebble is based in Australia, we respect the rights of all our users and comply with GDPR principles for users in applicable jurisdictions.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: When you provide explicit consent for us to process your personal information for specific purposes
- Contractual Necessity: When processing is necessary to perform services you've requested
- Legitimate Interests: When we have a legitimate business interest that does not override your privacy rights
- Legal Obligation: When we must process data to comply with legal requirements
Your Rights Under GDPR
Right to Access
You have the right to request confirmation of whether we process your personal data and to obtain a copy of that data. We will provide this information in a commonly used electronic format.
Right to Rectification
If your personal data is inaccurate or incomplete, you have the right to request correction or completion of your information.
Right to Erasure (Right to be Forgotten)
Under certain circumstances, you have the right to request deletion of your personal data. This right applies when:
- The data is no longer necessary for the purposes it was collected
- You withdraw consent and there is no other legal basis for processing
- You object to processing and there are no overriding legitimate grounds
- The data was unlawfully processed
- Deletion is required to comply with legal obligations
Right to Restriction of Processing
You can request that we restrict processing of your personal data when:
- You contest the accuracy of the data
- The processing is unlawful but you prefer restriction over deletion
- We no longer need the data but you need it for legal claims
- You have objected to processing pending verification of legitimate grounds
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller without hindrance.
Right to Object
You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes. We will cease processing unless we demonstrate compelling legitimate grounds that override your interests.
Right to Withdraw Consent
Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.
Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority in your jurisdiction if you believe our processing of your personal data violates GDPR.
Data Protection Officer
For questions about how we process your personal data or to exercise your GDPR rights, please contact us at:
Email: info@magenta-pebble.store
Subject line: GDPR Data Request
Data Processing Activities
Categories of Personal Data
We process the following categories of personal data:
- Identity data (name)
- Contact data (email address)
- Technical data (IP address, browser type, device information)
- Usage data (website interaction patterns)
- Marketing and communications data (service preferences)
Recipients of Personal Data
Your personal data may be shared with:
- Service providers who support our website operations and business activities
- Professional advisers including lawyers and accountants
- Regulatory authorities when required by law
International Transfers
As we are based in Australia, your personal data may be transferred outside the European Economic Area. We ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
Retention Periods
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:
- Assessment and consultation data: Retained for the duration of our professional relationship plus 7 years for legal and accounting purposes
- Marketing communications data: Retained until you unsubscribe or request deletion
- Website usage data: Typically retained for 2 years
Automated Decision-Making
We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on individuals.
Exercising Your Rights
To exercise any of your GDPR rights, please submit a request to info@magenta-pebble.store with "GDPR Data Request" in the subject line. Include:
- Your full name
- The email address associated with your data
- The specific right you wish to exercise
- Any additional information that helps us locate your data
We will respond to your request within one month. In complex cases, we may extend this period by two additional months and will inform you of the extension.
Updates to This Information
We may update this GDPR information to reflect changes in our practices or legal requirements. Material changes will be communicated through our website.